Web content services play an important role in the success or failure of businesses today—whether they’re a startup or a reputable company, and whether they are big or small. Gone are the days when advertising initiatives were limited to television, radio, and print ads. In fact, these advertisement media have taken a backseat, giving rise to the popularity of content marketing.

Web Content Services  — What is Content Marketing?

In a nutshell, content marketing is the creation of content for the promotion of a business. This includes social media posts,  blogs, and videos,  as well as static and mobile websites, webinars, white papers, PowerPoint presentations, e-books, podcasts, and email newsletters . It should be representative of your business’ product or service and should be useful and relevant to your target audience.  As an example, an IT company can provide how-to-videos that show the solutions to various computer problems while an online fashion company may regularly produce blog posts on celebrity style to increase their website’s traffic.

Web Content Services — Why Content Marketing?

Reason #1: Content Marketing Allows you to use Story Telling as a Sales Strategy

Unlike traditional advertising that merely provides your potential customers with your business name, phone number, and contact details, content marketing allows you to tell a story and offer useful information to your reader, which they can associate to the product or service that your business provides. I would like to highlight the storytelling strategy here because experts claim that good storytelling is more effective than good selling. According to Kevin Avery of Sales Benchmark Index,

Successful product launches require messaging that tells stories that compel your customers to act by answering the key question, “Why change?”

A 1973 case study by Mark Granovetter also indicates that

the people in your life whom you are least connected with offer you the most opportunities.

This means that for a business owner like you, the significant people in your business are likely those you haven’t met yet. This further implies that if you want your potential customers to remember your business, then you should turn them into a weak tie by creating space in their minds. This in turn urges them to tell others about your brand. Based on the experiences of various entrepreneurs, the most effective way to achieve this is by effectively telling a story.

Reason #2: Content Marketing Fosters Relationship Building

Content marketing also allows you to communicate with your customers on a more personal level, enabling you to easily reach a target audience and adjust the way you communicate with a specific demographic.  It can help you communicate with them in a way that relates to them, in turn enabling you to  build a relationship and foster trust with them. It can also build brand awareness. As indicated by marketing agency Seven’s 2013 study, 57 percent of consumers affirmed that they felt more positive towards companies that created content for them. In contrast, only 10 percent had a positive perception of advertising.   Likewise, a 2015 IBM Digital Experience Survey shows that 56 percent of marketers believe that personalized content promotes higher engagement rates.  It enables consumers to remember a brand and encourages them to engage more personally with the business. In turn, it creates a positive feedback loop that benefits both the company and the customer.

Reason #3: Content Marketing Can Get You Free Advertisements

Because content is digital in nature, it can be easily shared through social media. This is why it’s a must for you to create an online business page. People today prefer to search for information on the products they want to purchase before deciding on where to go and buy them. The Internet empowers them as consumers because they can find all the information they need with just a few clicks.   With content marketing, you ensure that they can find information about your business, too! Moreover, this strategy allows you to customize your message and appeal to your various market segments such that they would want to share this message with others. In effect, you benefit from the free promotion that your target market does on your behalf. According to the 2015 industry report by the Content Marketing Association, memes and photos made up 33 percent–the largest proportion–of shared content while videos produced half of all mobile traffic. On the other hand, email comes out as the leader in distribution channels, as it offers the widest and largest overall reach.  For every dollar spent on it, email gives back $38.00 in return. It is effective in enabling marketers gain customers due to it being targeted, personalized, and directly delivered to a customer’s inbox.

Reason #4: Content increases your Search Engine Visibility

Posting relevant content on your blog or website improves your site’s rank in the search engine results page (SERP). This is based on the application of search engine optimization (SEO) principles, and you can achieve this by ensuring that your business website provides quality content and that you use the most searched keywords that relate to your product or service. In addition, this helps establish you as an industry expert, allowing you to earn the respect and trust, not only of your potential customers but of your colleagues and competitors as well. Unless you have an in-house team of writers, you will need to work with a web content services provider. They have the necessary experience and skills to develop the content that’s appropriate for your site and that will appeal to your target market.

Reason #5: Consumers are more receptive to good content than to paid advertisements.

According to the Content Marketing Institute, 200 million users worldwide installed an ad-blocking software in 2015. They have become adept at opting out of advertising that they prefer not to see. While this computer program is beneficial for users, it spelled bad news for business owners who largely used paid advertisements for promoting their brand’s message. On the other hand, while users resent paid ads, they actually want to interact with good content, making it more welcome and effective on a foundational level.

Reason #6: Consumers actually read your content.

The median time that readers spend on an article is 37 seconds, and while it’s best practice to provide skim-able content, it is quite surprising that consumers actually read marketers’ posts. As reported by NewsCred Insights, consumers enjoy reading high-quality content; thus, spending a significant time on the site. I was actually surprised to learn that the most shared articles now are those that have 1,300 to 10,000 words. This is in contrast to the industry practice from 10 years ago when 300-500 words per article was the “standard.” Anyhow, this engagement eventually leads to higher levels of brand recognition, which encourages ongoing engagement and improves sales. Hiring a web content services provider can make this process easier for you.

Reason #7:  Leaders in content marketing experience 7.8 times more website traffic than non-leaders.

Writing high quality content is no easy task. However, it’s definitely worth your investment once you get it right. As Neil Patel contends, the people who succeed at becoming world content leaders are those who create valuable and compelling content that gets to their readers’ hearts. They are the ones who are likely to experience drastic website growth in comparison to their competitors .

Reason #8: Majority of B2B marketers integrate content marketing in their marketing strategies.

88 percent of B2B marketers use content marketing as part of their marketing strategy’s foundation. Aside from making it easier for the company to communicate with consumers, it also creates a more suitable value, making it easier for customers and brands to connect with each other. It should also be noted that B2B marketers usually use numerous content strategies (at least 13), as this allows them to produce various content formats, which they distribute though diverse and varied distribution channels. The use of various marketing platforms enables them to push their messages through to a wider base of consumers. In this regard, if you do not have a content marketing strategy yet, then it’s best that you start one now or be left behind by your competitors. Commission the services of a professional web content services provider to help you with this initiative.

Reason #9:  Content marketing results in higher conversion rates.

A comparison between those who adopt content marketing and those who don’t shows that the adopters convert six times more than their competitors. Although content marketing requires a lot of investment of skill, money, and time, it can lead to much higher conversion rates than the traditional marketing methods.

Reason #10: Content marketing is less costly than traditional marketing.

The Content Marketing Institute reports that  content marketing costs 62 percent less than outbound marketing but that it generates three times more leads. Content marketing can also be more affordable than traditional advertising methods, which can easily use up your entire advertising budget. With the former, you can more easily control your advertising costs. In addition, you won’t need to launch large media campaigns since you can target your content to specific audiences, which mean a smaller group of people. According to the Content Marketing Institute, 73 percent of major organizations hire someone for the management of their content marketing strategy.  With content marketing’s profitability as a marketing method, major companies worldwide hire a web content services provider for the creation and distribution of their content.  It ensures the company that it allocates its resources correctly  and that it communicates with its customers in the most effective and targeted way possible. It also ensures that marketers use new technologies, various distribution platforms, and different content formats as effectively as possible. Explore our site for more information regarding our web content writing services.

Conclusion

As indicated in the title, content is your most important survival tool in the business world today. The ways that companies run their business continue to evolve, and so do the ways consumers behave and make purchasing decisions. Technologies may also change, affecting the way businesses convey their messages to the market. However, the value and effectiveness of content will never change. It may be presented in various formats and distributed in different channels, but the way they connect to the people will remain the same. Content marketing allows you to engage and build relationships with your customers. It is customizable and cost-effective. Most importantly, it gets results.   What are your experiences with content marketing?